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Video content marketing is an essential strategy for market businesses. It can deliver messages in an easy-to-understand way about a company’s business.
That’s why many marketers prefer using video content to spread their business. There are various types of video marketing that become popular among marketers, such as explainer videos, product videos, how-to videos, motion graphics, etc.
Moreover, to improve your content’s messaging and increase the likelihood that customers will connect with it, you should consider various media to share your contents.
That way, your business will be more likely to run successfully. Thus, video marketing plays an important role in a business. Here are six reasons why you should include video marketing in your business:
1. Video Content Can Grab Attention
People are visual creatures who love great visuals. The impressive thing is that videos are more compelling and easy to digest.
Marketers use videos to express or deliver messages to audiences. People would not realize how much information they got while watching videos.
The more creative and engaging the video content you create, the more people will stay and watch your videos till the end. That is the most effective way to promote your brand, products, or services and reach a bigger audience.
2. Video Increase Conversion Rate
Videos can help companies selling sophisticated products or services increase their conversion rates. It is why marketers choose to make videos to promote their business.
People love to watch videos rather than read text only. However, companies must still understand what kind of videos they can make to attract their target audience.
Additionally, providing videos to your landing page can help to increase conversion rates. But make sure to create a short video, not a long one.
3. Video Explain Things Better
Human brains can process the information in a video faster than text. Our brains prefer visuals because they convey more information more effectively.
Your brand’s message can be better understood or appreciated by targeted consumers by including visual elements that can explain what the page is attempting to express.
You can quickly capture the interest of your target audiences with video content that is self-explanatory, simple to understand, and does not require little to no effort to consume.
4. Video Content Is Memorable
In addition to being immediately noticeable, videos are also simpler to remember. Videos that accompany well-researched and valuable content have a significantly higher chance of resonating with their audience over time.
The quick connections your brain makes to previously learned information in your memory help with retention.
Your brain will encode and retain information more deeply if you add expressive and aesthetically pleasing elements into the design. In other words, adding beautiful videos or eliciting strong feelings will help your audiences remember your social media postings.
Video input generates emotions in us. Emotion is the one thing that our brains adore more than images. We feel, react, and remember because of our emotions and how the brain interprets them.
5. Video Content Helps Increase Social Shares
Most people love to click on a business with video content appearing in the search result.
Compared to only text content, videos are more likely to be read, appreciated, commented on, and shared. It makes sense, given that most consumers would first view page videos.
Social media platforms consider videos with more involvement more popular. The frequency and importance of content might vary depending on the social media platforms.
Moreover, when choosing a product, it’s crucial to consider the quality of videos. So ensure to produce the best quality videos.
6. Video Can Build Trust
Using video can make your consumers trust your brand. You can share a story about your brand and enthuse viewers through a video. Great content can make a connection between companies and their target audiences.
Visualizing your brand can give the first impression to your audience that your brand is trustworthy. Since they can hear and see the brand’s personality, they can well judge how the brand is.
Wrapping Up
Those reasons are influential factors favoring video content marketing for your business. Now you know that using video content will benefit you more. It will be a big loss if you have not included video content in your business strategy.
The six reasons above will help you understand better that video marketing is crucial in helping you compete in today’s digital business world. Thus, Make sure to add video content to every post to reach a larger audience.
Author Bio
Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Twitter: @breadnbeyond
Email: andre@breadnbeyond.com
LinkedIn: Andre Oentoro
