Paid search marketing is known by different abbreviations and names in the advertising and marketing industry. SEM (Search Engine Marketing) may include PPC and SEO, sponsored listing, search engine advertising and more. And it is before you start involving in the names of certain ad types and advertising programmes like Google Product Listing Ads, Google Ads or Google AdWords, Bing Ads and Google Shopping Ads.
Paid search is a sort of digital marketing where Google, Bing and other search engines enable advertisers to show ads on their SERPs (Search Engine Results Pages). Paid search Agency Manchester can work on a pay per click model which means you do exactly that – until a user clicks on your ad, you don’t pay. It makes it a controllable and measurable marketing channel compared with more older advertising forms.
Ad formats incorporate text ads, which appear at the bottom or top of the organic search results, or shopping ads appear above the results. An immediate note on the search results; in case your website appears here, you won’t pay for a click to your website and you can’t pay to appear in the listings.
Every second, thousands of people search for products, solutions and services on Google. It presents a great opportunity for you to promote your services and products to an engaged relevant audience that is looking to research those services or products. A few other forms of advertising like banner ads are called interruption marketing which means that the person seeing the ad may not actually be in the industry to purchase something at this stage. While paid search has an edge, by typing something into Google we know that the user has an intent to buy or research.
One of the finest benefits of PPC advertising is that it can assist small businesses in bringing in more traffic and leads to their website. Moreover, the leads coming to your website from PPC ads are actually more relevant. With PPC ads, you are targeting certain types of customers who can be interested in your brand strategically. This means that the traffic driven to your website from these ads is more qualified.
PPC ads on search engines like Google can also assist your business in improving brand awareness with time. Every search engine user is not going to click your ad when it is appeared in the search engine results. But, the more they search for relevant keywords, the more they would be exposed to your site link and brand. It also helps enhance brand recognition and may lead to a sale later on. Several small businesses are targeting consumers that are in close proximity to their location. Paid search advertising can be a perfect way to target local customers and traffic. So, there is every reason you need paid search marketing!