You need to know several aspects when making a corporate video. These include scripting, filming, editing, and postproduction. Knowing them will make your project go much smoother. In addition, they will give you a clearer idea of what to expect from the final product.
Filming
When creating a corporate video, it is essential to consider the video content that will be included. This type of video is less journalistic than a documentary; the primary purpose is to promote a business and tell its story to an internal audience. A corporate video may use various techniques, such as interview lines and employee acting. In addition to corporations, corporate videos may be made for churches, nonprofits, and schools. It is important to remember that the terms “corporate video” and “promotional video” are sometimes used interchangeably.
The first step of creating a corporate video is idea generation. In this stage, your company will have an idea of what kind of video you want to produce and the direction you want it to take. This step is often skipped if your video is based on a script.
After filming a corporate video, the next step is to market it. Marketing and promotion of the video are critical for its success. Effective marketing strategies are essential regardless of how large or small the production may be. As such, it is vital to work with a team to ensure the product’s success.
Scripting
The first step in writing a corporate video script is defining your audience. This is particularly important for longer walkthrough videos that aim to educate the audience. Generally, corporate videos should last between 45 and 90 seconds. The script should include a short introduction, a core message, a professional fanfare, and offering details. It may also include testimonials or case studies, if applicable.
A script should be written in such a way that it flows naturally. If you can read the script aloud to yourself, you may be able to detect problems in it. During production, you may need several rounds of revisions. The script should also reflect the objectives of your video and the audience.
Once you have written the main script, you can move on to creating the audio and visual elements. Narrations are the heart of any script, and they can be in the form of voiceovers, on-screen presenters, and interview comments. You must carefully plan the length of the script, as one minute of narration is equivalent to 150 to 175 words. Also, all the elements of the script must work together.
A video script should be tailored for each platform it broadcasts. For example, an Instagram ad needs to be short and mobile-friendly, whereas a website video needs to be longer and contain dialogue. By identifying the platforms where your video will be distributed, you can optimize the content and make it work best for your business.
Editing
Editing corporate videos requires much more care than putting together a TV commercial. Because the corporate video is meant to deliver its message over an extended period, it must be appropriately edited to create the best impact. There are several steps to follow to ensure the best result. Here are some of the most important aspects to consider before beginning the process. It would help if you also got input from the client before you begin editing. The result should be a compelling corporate video that promotes your business or organization.
Creating a corporate video can be challenging, but it does not have to be a difficult task. The most challenging part of corporate video editing is dealing with clients who are often unfamiliar with the process. They may make ridiculous requests that you may not be able to fulfill. When you edit a corporate video, ensure you only take on work you are comfortable with.
It would help if you also kept the length of the video short. You don’t want an 80-minute video that makes your company look unappealing to your audience. It’s a fact that YouTube audiences have short attention spans and will quickly lose interest if it’s more than 8 minutes long. To combat this problem, you can use graphics and trim excess fat.
Postproduction
Postproduction is the process of compiling the video footage and enhancing the final product. The video editor edits the footage and adds graphics and special effects to increase its impact. Many videos are animated or use stock footage. The postproduction stage also involves determining the format of the video. Some postproduction companies use old-school film editing techniques, while others prefer digital video editing techniques.
The pre-production phase involves planning the video, gathering assets, scriptwriting, storyboarding, and scheduling. You’ll also want to ensure the locations and permits are in place for the shoot. You may even want to consider hiring a director. Once everything is ready, the next step is to add voiceover and music to the production.
It is crucial to check for copyrighted materials or logos in the video. If the video uses music not licensed for commercial use, it may not be deemed appropriate. Furthermore, the video should not contain unreleased talent or other brand logos. This means that the postproduction process should be conducted by professionals who understand video postproduction’s creative and technical aspects.
The first step in the postproduction of a corporate video is to set clear objectives and goals. By establishing these goals, you can ensure the video team understands your goals and objectives.
The postproduction process involves the assemblage of the different segments of content. It involves many different professionals, from composers to motion graphics artists. It can take months to complete the entire process. A primary point of contact should always be on-location to act as the bridge between the producer and the brand.
Cost
There are various components that determine the cost of corporate video production house. The most expensive one is the camera. Choosing a high-quality camera is vital to the video’s clarity. Many corporate video production companies recommend cameras that meet your video’s specifications. The types of cameras available range from DV to full HD and ARRI to on-film. The type of camera will determine the final output.
The cost of a corporate video can vary depending on how long it will be. Some companies charge by the minute, while others charge per hour. This means an 11-minute video can cost as much as a 12-minute one. This will help to create a more genuine connection with your audience. Also, case studies and testimonials can be shot without actors, which is another way to cut costs.
The cost of a corporate video will also vary depending on the type of production. If it’s a simple, straightforward video, the costs will be lower than for a complex one. However, a complex project will require multiple camera elements and several interviews. Additionally, the postproduction process will require significant time and may cost three to ten days.
Social Media
A corporate video is a great way to promote a business. It can be used to introduce a product or service, engage website visitors, or drive them to make a purchase. Before creating a corporate video, it’s essential to have a concept, a timeline for the production, and a budget. These aspects can make or break the success of your corporate video.
LinkedIn is a popular platform for professional networking. In addition to its feed, professional community members can engage with social media videos. WeWork, for example, makes videos for LinkedIn to highlight its community, upcoming events, and industry insights. Its videos highlight the future of workspaces and their impact on productivity.
Social media is an excellent way to promote a business or brand, and corporate videos effectively reach customers and potential customers. They’re engaging, shareable, and widely accessible. The popularity of corporate videos has increased with the increase in broadband access and bandwidth speeds. As a result, corporate videos are increasingly becoming more creative and successful than ever.
A successful social media video can expand your company’s reach and create trust. The goal is to make the video entertaining and evoke emotion. It should provide enough information about the product or service without talking too much about it. If you’re considering creating a social media video for your business, take some time to understand the different platforms and how to make a video that works for your company.
