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Explainer videos have helped businesses in many ways, from improving brand awareness to generating more sales. But have you ever wondered how explainer videos educate the audience about a brand?
Before giving you the answer, let’s get to know the basics first. An explainer video is a video that intends to break down any complex idea into more digestible chunks of information.
Explainer videos can come in various formats, such as motion graphics, stop motion, 2D, and 3D videos. They’re all suitable for creating a product or brand video and perfect for landing pages.
So, back to the question, we’ve gathered the essentials on how explainer videos can educate audiences about a brand. Keep scrolling!
1. Straightforward Delivery
Explainer videos are well-known for their short time frames, especially for marketing or promotional purposes. A 15 to 30 seconds video would be best to grab people’s attention.
With a limited time frame, an explainer video must deliver the core message from the get-go. So, there’s no time to ramble around -which is what the audience hates the most.
However, you can always add extra minutes depending on the topic you bring. Explainer videos tend to be longer for educational purposes.
2, Aesthetic Visuals
Making an explainer video is very flexible as there are many video styles to choose from. You can create attractive combinations of animations, graphs, and typography in a video.
Visual appearance is what matters the most in a video. So, having your explainer video in HD quality would be best to avoid cracky visuals.
Moreover, the overall appearance of your video, including the motions and transition, should be flawless to keep the audience engaged.
3. Easily Digestible
As the name suggests, explainer videos aim to explain any ideas or concepts. No matter how complicated or abstract your idea is, an explainer video can always come to the rescue.
The script or narration of the explainer video plays a significant role in making things simple. The combination of a compelling narration and appealing visuals becomes a powerful combo to engage audiences.
When audiences are engaged, the message delivery goes smoothly. That’s why explainer videos can educate audiences better than a long block of text.
4. Shareable Across Cyberspace
Almost all social media platforms have room for video content so that explainer videos can roam across cyberspace without a hitch. Some of the biggest social media platforms, such as YouTube, Facebook, and Instagram, can be an excellent place to plant your explainer video.
Moreover, social media has become part of our daily life, and the majority of people use it on a daily basis. When your explainer video crisscrosses various platforms, more people are aware of your business. Therefore, you can raise brand awareness.
5. Strengthen Your SEO Game
Not only does it perform well on social media, but an explainer video is also a perfect fit for a landing page. A video on a landing page can help strengthen a website’s SEO.
Many experts believe that Google prefers a website or a page with a video embedded. So, having a video on a page will increase its visibility on search engines.
When people find your website in the top rank of Google search, it can give you great benefits. You have a high chance to gather more audiences, raise brand awareness, and even increase retention rates.
Takeaway
With a stack of winning points, an explainer video is a powerful tool to educate audiences about a brand. No wonder, more businesses use it as their marketing strategy and make it one of the most in-demand video products.
However, creating an explainer video can be tricky as it requires excellent skills, experience, and supporting tools. So, make sure to always research and plan before crafting an explainer video for your brand or products.
Author
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Twitter: @breadnbeyond
Email/Gravatar: andre@breadnbeyond.com
LinkedIn: Andre Oentoro
