Like it or not, the only thing that stands between your potential customers from becoming your customers are reviews related to your brand. If you ask, how powerful are the online reviews? The answer is – very. According to stats from podium.com, 93% of consumers state that online reviews do affect their buying decision.
And as we talk about online reviews, Google reviews stands at the pinnacle, as it is the most trusted online review platform, with around 59 percent of consumers using the platform while making their purchase decisions. Identifying the need and importance of Google reviews, many brands are opting to embed Google review widget on websites, and enjoying the immense advantages it provides.
Social media aggregators are amazing tools that assist in collecting Google reviews and provide a devoted Google review widget. The Google review widget is like an operating block that seamlessly displays Google reviews on any website. Moreover, these tools also provide valuable features, including themes and layout that help beautify the widget and website, making the widget more attention-grabbing.
If you are opting to embed Google review widget on the website, then pat your back because you are going in the right direction. You can tag Google reviews into two categories. And here is the brief about them.
The embedding tools allow you to collect reviews primarily in two ways, and each has its own relevance based on its uses.
If you are into the hotel business or own a restaurant, or your business has a location where people can come and experience your product or service, then you can use Google My Places.
By opting to showcase Google My Places reviews you can flaunt the experience of your past clients and prove your credibility. Moreover, customers often mention a special or any particular element that they like. While they write about it, in a way, they market it and make it easy for potential customers to make their decisions.
Most businesses around the world use Google My Business. So if you are running a business that provides some useful product or service to the clients, and for that, customers don’t have to visit your location, then you can use Google My business reviews.
By showcasing reviews from Google My Business, you can win the trust of your customers and even come out as transparent. That means people might see your brand as the one that isn’t shy to showcase reviews to the customers. Here, people write reviews related to the brand’s product, highlight the positives or mention the negative, etc.
So after having an idea about different types of reviews. Further in this blog, we will discuss a few notable Google review widget examples that you can use while displaying Google reviews related to your business. After all, it is essential that people notice the widget, or else what will be the point of embedding it, right?
Adding Google review widget to the website is a brilliant marketing maneuver. However, you can extract the maximum benefit from this strategy by implying some clever techniques. So let’s understand them.
Carousel has gained massive popularity on the internet and social media space. And that is simply because it authorizes users to display various reviews at once. Businesses often use the carousel to display their ample reviews to their visitors. Visitors can go through the reviews one by one. And they can even swipe if they desire to read more.
Do you wish to showcase a good number of reviews in one go? Then you can use the Review box. Review box theme and enables brands to showcase many reviews at one time. They position the reviews in small boxes. And helps to display them in an organized fashion. It also allows users to display start ratings to the users along with the feedback in a well systematized and presentable way.
Sidebar is a compelling Google review widget example. The widget takes less space on the website. It provides an ease to visitors, as they can know about the product from the website, purchase it, and read the reviews.
One of the most eye-pleasing and attractive ways to display reviews on the website is by using the Testimonial slider classic carousel. The testimonial slider exhibits the customer reviews in a detailed layout. The rectangular boxes bring a great charm to the website and add great appeal to it.
Similar to the review box, list view helps showcase star ratings and reviews to the website visitors. The difference is that the List view showcases reviews in vertical format.
So, this was a simple and basic understanding of Google reviews, Google review widget, and how you can use Google review widget effectively on your website. Many tools are readily available on the internet, helping you collect and display Google reviews on the website. So, try these tools now and build credibility in the online space.