In this seo blog we will discuss some Tips to Highlight Product Features on Your Website.
Whether your clients are shopping for tennis footwear or advertising automation tools, they care approximately the capabilities of your product. Features (along with price and design) are important factors that people consider when comparing products.
Would you purchase a laptop with out understanding how plenty garage it has? Or a pair of yoga pants without knowing if they pull or not?
Despite their importance, many brands fail to articulate the features of their products on their websites – and this can lead to a drop in revenue.
Your product functions are big promoting points, so that they want to be clean and compelling. Here’s a way to get the maximum from your product functions.
What is the feature of a product?
A product feature is a feature of your product that sets it apart from other products on the market. This may be how it looks (a design feature), how you can use it (a functional feature) or what comes with it (an additional value feature).
Let’s take running shoes as an example. The material of the shoes is a feature, as is the technology in the shoes. Nike has highlighted both in this example.
What will happen to the software product?
Features usually focus on the functionality of the product (what you can do with it), but may also include integration or data security. The Slack feature page highlights these types of features below.
Features should not be unique to your product. As design, technology, and manufacturing processes evolve, certain features become standardized. You’ll be under a lot of pressure to buy a smartphone without a touch screen, but that doesn’t mean it’s not a feature brand that can be talked about.
Whether your products come with ten or two features, you need to talk about them on your website, including your product description, landing page and even your homepage.
Clarify the features of your product so that customers can easily compare you with your competitors. This is even more important if your product boasts the best features in the industry. The more you shout about them, the more likely consumers are to take notice – and perhaps make a purchase.
7 strategies to highlight product features
You know what features are, and you know why it’s important to include them on your site. Now let’s look at seven ways to use eCommerce stores and SaaS tools effectively.Now We Will Discuaa The main Tips to Highlight Product Features on Your Website
Include social proof.
It’s nice to talk about how great your features are, but every other company does the same thing. Even if the features of your product are better, consumers may not trust you. However, only one-third of consumers trust the brands they buy from.
You need social proof to convince them that your product provides. Include references and testimonials from your customers or trusted third parties that mention the features of your product on relevant pages. Better yet, add photos and videos of them using your products.
Featuring real people who showcase the features of your product makes them instantly more trustworthy and makes consumers more likely to trust your brand.
Isabella Oliver, a UK maternity brand, does a great job of this, including a quote from Vogue in the description of the maternity tank clothing product.
Talk to your target audience.
To write effectively about your product features, you need to understand your target audience. If you have buyer personalities, be sure to refer to them when writing. This will help you prioritize what features your customers care about the most.
Get started by looking at reviews of your products and competitors – G2 is a great place to start for software companies and Amazon e-commerce brands. Identify high-quality features that customers will talk about and prioritize.
Beware of trying to target everyone. This is especially important for SaaS products that can have dozens of different uses. There should be a dedicated landing page for each target customer where you talk exclusively about relevant product features. If you try to talk to everyone on a landing page, you will not target any audience well.
Everlane is an example of a brand that knows its target audience and what they care about. Each product description includes a link to the factory and other information on sustainability.
Focus on the benefits.
Consumers only care about what makes your product special. What they genuinely care approximately is the way it advantages them.
Whenever you mention a feature, talk about the benefits.
It takes a little hard work and creativity to write about the benefits. The features of your product are quite obvious, especially for you. What is not clear is how the user benefits from them. Think about your customers and spend some time reading product reviews. This will help you to get into the minds of your customers and focus on the benefits they care about.
If you really want to do something good, interview your customers to find out how they benefit from your product. It takes a bit of hard work, but it’s the best way to maximize the benefits of your product.
One of Hootsuite’s most popular features is its ability to track social media conversations on their dashboard – but it’s not that the brand sells this feature to its customers. Instead, they focus on the benefits: knowing what consumers really think. They even follow this feature with other user-generated benefits.
Draw attention to important details.
There are some features that you will want customers to take note of more than others. That’s why it’s important to categorize features and find ways to draw attention to features that consumers pay more attention to.
To do this, break up your page into sections and dedicate each section to a specific feature. Use bold headlines to grab your readers’ attention and back them up with short, sharp copy and eye-catching images.
Google takes every feature to the extreme by allowing it to capture all of the screen’s real estate. There isn’t anyt any manner to keep in mind them:
The second is to remove the navigation menu from your landing page. There is no way off the page, users are forced to focus on your sales copy and read about the features of your product. However, do not go away using this tactic. Most users will not be happy to remove your navigation bar, especially if you are an e-commerce site.
Make the information scalable.
Your customers are busy, and most will not read every word on your page. Instead, they’re going to scan it for key pieces of information. It is your activity to find out what this is and to carry it about.
Built-in points are a great tool because a large portion of the text is a massive twist for readers خاص especially if you want to share a lot of information.
Target includes a list of features for each product on their listing page, so you don’t even have to click on them individually to get the information you need.
Use videos and photos.
Words are not the only way to get the features of your product. Photos and videos are usually a great way to get a glimpse of what your product can do.
Images are an easy way to show customers how important features look and work. They focus on design features in particular and are powerful for most e-commerce products in general. Bonus points if you include user-generated images in your description.
UK Furniture BrandMed did a great job of adding user-generated images to its product listings. Potential customers can see in what settings each sofa will look.
Videos take a little longer, but they can be even more useful. For example, you can create a descriptive video that highlights the basic features of your product, or a separate video for each feature.
Videos managed by your feature can also be used as part of your onboarding process and by your sales team during client calls. They can also increase your search rankings, especially if you host them on YouTube.
Write blog posts and emails.
If you’ve got got a SaaS product, weblog posts, emails, and different sorts of content material advertising are one of the first-class methods to focus on your product capabilities – specially if those capabilities are withinside the shape of recent software program releases. I come
Make sure your blog posts talk about the benefits that users can get from the new features and not just the features. Plenty of screenshots are also a good idea, as well as if you can make a video.
Unlike other forms of content marketing, these articles do not need to be posted regularly. When you have a new feature to describe, it’s enough to write them down.
Send email updates as little as possible. Email only when you have a new feature to announce and keep your email short. Just include key details in the email and link to a more in-depth blog post if needed.
Existing users will learn about new features when using the software, so it would be wise to send an e-mail about features that can re-engage lost users.
Asana’s blog is full of feature-focused blog posts. Note that many people do not pay attention to individual characteristics. Instead, they release cluster features on a specific topic and write about it instead.
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