There are lots of different kinds of links you can use to increase the rank of your website and improve its visibility on search engines. But if you’re looking for truly powerful Backlinks that will give you the most bang for your buck, it’s best to focus on two types in particular: external links and no follow links. In this article, we’ll take a look at both types, so you can figure out which will work best for your business.
Why backlinks are important
When you hear backlinks, think of quality over quantity. High-quality backlinks make up your backlink strategy, the links that point to your website and carry its reputation. The right backlink strategy gives you great search results, keeps your reputation intact and encourages your customers to come through your doors (or keep them there). And they’re not hard to get; you just have to know where to look.
Use your company blog to get backlinks
Your company’s own website is a great place to get high quality backlinks. First, write an interesting, helpful, and unique piece of content. Then promote it heavily on your company’s social media platforms (as well as email marketing lists) so that it gains links and shares naturally.
This type of link-building can take some time but will pay off in spades if you do it correctly. Plus, there are no limits to how many times you can use your own site as a source for backlink-building opportunities.
Optimize your website with keywords
Backlink building is a great way to help improve search rankings. There are two ways you can create backlinks: external and internal. External backlinks come from other websites, while internal backlinks are created within your website’s own structure. If you already have a good amount of content on your website, then it’s easier to place links in existing posts.
Create content around your industry
If you’re already a well-established expert in your field, start creating content that helps potential clients solve problems with the solutions you offer. Write about common challenges or questions related to your expertise. And consider writing about these topics from different perspectives as an expert, as a business owner who’s experienced challenges with your company, or from an entirely different industry but in a way that provides value to your readers.
Interact with other popular blogs in your industry
Getting involved with other popular blogs in your industry is one of the best ways to build links and get exposure. This can include sharing their content on social media or linking to it from your own site, or guest posting on these blogs. You will want to be careful about sending too many requests, though – you don’t want to come across as spammy.
Create a contact list of bloggers in your industry, follow them on social media, and sign up for their newsletters. Then make it a point to engage with them in some way at least once per week.
In recap, there are a number of different ways to get powerful backlinks. It’s not an easy process, but it can be extremely rewarding when you’re able to secure high-quality links from authoritative websites in your industry. For more information about link-building tools, check out infiniterounds.