Saas businesses deal with providing software on a subscription basis and are delivered through the internet. SEO services for such companies can be very beneficial in driving quality traffic and organic growth. In this guide, we will take a look at what saas SEO services entail and how your business can benefit from them.
SaaS businesses have been on the rise in recent years as more and more companies are making the switch to subscription-based software. As the market for SaaS products continues to grow, it is becoming increasingly important for these companies to invest in SEO services.
5 Popular Saas Businesses Who Grow Themselves Organically With SEO
Buffer
Founded in 2010, Buffer is a software application that helps users manage their social media accounts. The company offers three subscription plans, each of which allows users to connect up to 10 social media accounts.
As of 2019, the company has over 75,000 customers and generates $12 million in annual revenue. In addition to its paid plans, Buffer also offers a free plan that allows users to connect one social media account. The company attributes a large portion of its growth to its organic search traffic.
In an interview with Moz, Buffer’s Director of Marketing, Kevan Lee, attributed the company’s success in organic search to its focus on creating helpful content for its target audience. He also noted that the company’s blog posts are optimized for key phrases that potential customers are likely to search for.
Basecamp
Basecamp is a project management software application that helps users manage projects, communicate with team members, and track progress. The company offers a free plan and three paid subscription plans.
As of 2019, the company has over 30,000 paying customers and generates $50 million in annual revenue. Basecamp attributes a large portion of its growth to its effective use of content marketing.
In an interview with Content Marketing Institute, Basecamp’s Director of Marketing, Amy Hoy, attributed the company’s success to its focus on creating helpful resources for its target audience. She also noted that Basecamp’s blog posts are optimized for key phrases that potential customers are likely to search for.
Zapier
Zapier is a software application that helps users automate tasks between different online services. The company offers a free plan and three paid subscription plans.
As of 2019, Zapier has over 2 million users and generates $24 million in annual revenue. Zapier attributes its success in organic search to its focus on creating helpful content for its target audience.
GitHub
GitHub is a software application that helps developers manage their code repositories. The company offers a free plan and three paid subscription plans.
As of 2019, GitHub has over 30 million users and generates $200 million in annual revenue. GitHub attributes its success in organic search to its focus on creating helpful content for its target audience.
4 Benefits Of Investing In Saas SEO
SaaS businesses should invest in SEO services because:
SEO drive traffic :
– By optimizing your website for SEO, you can increase your visibility in search engine results pages (SERPs), which will drive more traffic to your website.
SEO increases organic growth : I
n addition to driving traffic to your website, SEO can also help you achieve organic growth by improving your website’s ranking in SERPs.
SEO builds brand awareness :
Brand awareness plays an important role in the success of any business, and SEO can help you build awareness for your brand by increasing your visibility in SERPs.
SEO improves customer experience :
In addition to the benefits mentioned above, SEO can also improve the overall customer experience on your website by making it easier for users to find the information they are looking for.
Now that we’ve looked at some of the benefits of investing in SEO services for SaaS businesses, let’s take a look at what these services entail.
How To Optimize SAAS Website
– Research and keyword analysis : In order to identify the best keywords for your website, we will conduct research and analysis based on your business ’s products, services, and target market.
– On-page optimization :
Once we have identified the best keywords for your website, we will then proceed to optimize your website’s title tags, meta descriptions, header tags, and other on-page elements.
– Link building :
In order for your website to rank higher in SERPs, it is important to build links from high-quality websites. We can help you do this by developing a link building strategy that includes guest blogging, directory submissions, and social media outreach.
-Technical Optimization2ws:
It is also important to make sure that your website is technically optimized for SEO. This includes ensuring that your website is mobile-friendly and has a fast loading speed.
– Reporting and analytics :
We will provide you with detailed reports that track your website’s progress and identify areas that need improvement.
If you are looking for a way to drive traffic and organic growth for your SaaS business, invest in SAAS SEO services today!
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