The makeup industry is very revolutionary and it is growing at a very impressive speed. People love to buy and apply makeup as it makes them feel confident about themselves. Many makeup brands are supplying makeup products to buyers. Whether you are new in the makeup business or you want to upgrade your makeup brand, custom packaging always contributes a major role in enhancing the overall look of your makeup products. Consider the below points to design custom boxes for your makeup items.
Choose Secure Boxes
The safety of products must be the priority of packaging. That’s why use packaging stock that is strong enough to protect expensive cosmetics. You cannot compromise on the quality and protection of makeup products. Delicate packaging boxes not only destroy your makeup products but also weaken your position in the cosmetic market. There are many factors to destroy your makeup items such as harsh heat, dust, moisture, humidity, and crushing or puncturing factors. They can contaminate or break makeup products.
Moreover, customers will write bad reviews about your makeup items if they receive broken products. That’s why choose sturdy packaging boxes made of strong materials such as cardboard boxes, cardstock boxes, bux board boxes, Kraft boxes, and e-flute corrugated boxes. They have the strength to fight factors that can cause breakage or contamination of makeup products. Apart from this, these materials are recyclable as they are biodegradable which means they are easy to recycle and reuse, adding no packaging wastes to the environment.
Last but not least, one can add inserts or partitions inside the custom boxes to prevent the collision of makeup products with the walls of packaging boxes or with each other. It will prevent the breakage of products packed in sensitive primary packaging such as glass containers or bottles.
Decide Alluring Colors, Fonts, And Patterns
Colors: a good choice of colors plays a major role in deciding the overall look of Makeup Boxes. Some people like black and white packaging boxes while others may like colorful boxes. Every makeup industry has its preferences when choosing colors. Print the colors using high-end coloring techniques such as CMYK and PMS to give an even and perfect finishing effect to the packaging. Add colors per the theme of your business and makeup products. One can add colors related to their special Halloween or Christmas makeup collection as well. Effective and theme-relevant color schemes look elegant and sophisticated on the makeup packaging boxes.
Fonts: in addition to colors, fonts or typography also represent the image of your makeup brand. There are many fonts options to choose from such as basic tenants, serif, script, or cursive fonts. Regardless of the style of fonts, the most important thing is, typography must be readable. But, fonts can shine your makeup products among competitors if they are bold, elegant, artistic, and whimsical.
Patterns: the final major element to consider while designing makeup packaging is patterns. You can be minimalist and add simple yet elegant geometric, floral, natural, or other patterns. Or, you can blend plenty of patterns to design something uniquely different for rivals. Design cohesive packaging for your makeup products and shine among competitors.
Maintain Brand Promotion
Don’t forget to mention your makeup brand name, logo, address, and contact info on the makeup packaging. These details will help make up buyers in recognizing your brand. Wisely choose charismatic colors and fonts to embellish your brand name and logo. It will make your brand more memorable or recognizable. Promote your makeup business on social media platforms by displaying makeup boxes having your brand info to grab customers from those sites. Moreover, you can place makeup products such as mascara, lipsticks, concealers, eyeliners, lip liners, lip balms, or other cosmetic products in makeup display boxes and place these boxes on the shelves or counters of the stores to get more buyers.
Explain Your Product’s Story
Give people a brief intro of ingredients, usage, precautions, and manufacturing/expiry dates of your makeup products by mentioning these details on the custom makeup packaging boxes. Customers read these details before buying any makeup item. Every person’s skin is sensitive to some makeup ingredients and they cannot compromise the wellness of their skin. That’s why, customers will ignore your makeup products if you do not mention the makeup ingredients details on the foundation, serum, or primer boxes. Thus, mention product details on the makeup boxes to smoothly run your makeup business.
Utilize Exciting Add-On Options
You can get unique, elegant, and distinctive makeup packaging boxes for your cosmetic brand regardless of how many innovative packaging designs are available in the market. There are many add-on options available to make your makeup packaging distinguishable from competitors. These options range from die-cutting to coating techniques. Die-cutting can get you makeup boxes of any style such as one-piece/two-piece boxes, tuck end boxes, sleeve boxes, gable boxes, display boxes, and window boxes. Moreover, you can add matte, glossy, or UV coating on the printed makeup packaging to make colors look more bright and more vibrant. Some other techniques include gold/silver foiling, embossing, PVC sheet, scoring, perforation, and gluing.