With a tremendous increase in online content consumption, the real estate industry is also leveraging the power of digital marketing. Companies are introducing real estate videos for consultation, open-house virtual tours, testimonials, buyer/seller tutorials, and whatnot to reach their online prospects. Many real estate agents have been able to accelerate their business growth through video content, but a few still haven’t witnessed the desired hike in their online leads.
So, what is it that the successful agents are doing right but others are still struggling with? Well, it’s the same difference that a good movie and a bad one have. Storytelling is an art and you need an expert to convey your stories beautifully through listing videos.
You need to create something intriguing and out-of-the-box that can get user attention at once. In this article, we have listed 6 possible reasons why your real estate video content is not performing as expected:
1. Not creating a unique video
The competition in the real estate industry is getting fierce and you need to stay ahead of your competitors to get an edge. So, avoid trying what others are already doing and come up with something unique and interesting. Moreover, don’t use raw videos for your online marketing as it can affect your leads. Invest enough time to edit your property videos, get approval from a team of experts, and then upload them on your website. And yes, don’t forget to add property and contact details and your business logo to your videos.
2. Not planning right
Property video creation is not about grabbing a camera, shooting random footage, and then editing it for the final touch. Trust us, this way you are only wasting your efforts, resources, and time. The first step is to do meticulous planning, create a well-thought strategy, and prepare an outline for the video or theme to stay on track. This pre-planning stage enables you to allocate your budget and time efficiently so that it aligns with your business goals.
3. Not focusing on staging
Let listing features, amenities, and surroundings speak for themselves to entice buyers and drive leads. Clean and organize the home and stage it, just like how you do for home tours, open house hosting, and online listing. This will enable buyers to envision themselves staying in that home. During the property video editing stage, make sure to include things that buyers look for, such as outdoors, floors, baths, kitchens, parks, shopping centers, etc.
4. Not using the essence of the home
Your ultimate aim to create a video is to showcase the home aesthetically so that it generates maximum real estate leads. So, take enough time to work on lighting, location, interiors, and other details. Capture the neighborhood appropriately to give it a serene look. Avoid the traffic and bad weather conditions while shooting. For an urban listing, show the accessibility and bustling streets to enhance the sense of the locale.
5. Not adding audio post filming
If you are recording a voice-over script while filming, then it’s a bad idea. It not only hampers the quality of sound but is also prone to flaws. Hence, putting all your efforts in vain. Research suggests that more than 40% of buyers’ experience comes from audio so it needs special attention. Your home and other features should sell themselves and audio should just point out necessary details that too with proper enunciation and complete sentences. The audio script should support the video and convey a compelling lifestyle story.
6. Not sharing videos on landing pages
It’s great that you are sharing videos on your social media pages across different platforms. It is an effective strategy to engage potential buyers and bring them to your official website. But this is not enough to attain the set goals. For more real estate lead generation, you need to use video marketing to build trust among buyers and convey a powerful message to the audience. Hence, share video content with personalized messages on your landing page too supported by an impactful call to action. Give customers a good reason to remember you and buy from you.
Conclusion
If you are still not sure about how to create a result-driven video marketing strategy for your real estate business, then consider hiring a professional with years of experience in the domain. You can even seek services from a freelancer but don’t put your real estate video marketing on hold. Also, adhere to all the basic guidelines to make the most of this valuable promotional strategy.
