Nothing makes a website more accessible to the average internet user than a business blog to follow. Whether you have several employees blogging, have hired a ghostwriter, or are a CEO taking the time to reach your fans and customers, blogging is a great way to connect.
There are many components that every business blog needs to be successful: interesting topics, great headlines, transparent posts, and so on.
Something that can stand out with your readers is a logo for your blog that conveys the topic and maybe a little bit of your personality as well, without being as heavy-handed or emotionally connected as what your company uses for its official purposes could use.
Blog logos can take risks and be more playful than their corporate counterparts. They don’t have to cost a fortune, either, if you know roughly what they’re supposed to look like.
While business logos are typically designed by professionals, business blog logos can be created by the blog author and are free thanks to innovative software available online.
What you want in your blog logo
Much like when researching a company logo, you’ll want to do some thinking about what will go into your blog logo. The most important questions are, as often, the simplest:
- What kind of articles will you publish?
- What is the main focus of your blog?
- Who is your target audience?
These three questions may not be that easy to answer. Many businesses and bloggers write multiple types of posts and have multiple uses for the blog itself; sometimes to inform customers about important events, sometimes to share personal stories, and sometimes for entertainment. All of these, or any of these, are perfectly acceptable answers and can help you choose a logo for your blog that balances important issues with the more fun stuff.
If you are the sole author of your blog, then definitely try to create a blog logo that is unique to you. Whether that includes elements of your favorite food, hobby, sport, movie, or anything else is up to you. It can be sweet, silly, sentimental, or serious. The point is to show it consistently every time you blog so that readers come to associate it with your writing. You can also use it on your social media, especially Twitter and Instagram where it will perfectly match your profile picture.
The Best Sites to Make Free Blog Logos
There are many companies on the internet that offer blog logos for free. You can search for them online, view them side-by-side on comparison guide sites, or try some of the freebies listed below.
Looka:
Looka offers a free blog logo design tool that is available exclusively online. It is based on artificial intelligence (AI) and combines your company name with graphics, colors, and shapes based on your personal preferences from a wide range of options. You can choose to add icons that reflect your business blog or what you do for a living. You’ll eventually have to give up your name and sign up with an email address and password to view and download final versions of your logos, but it’s a fair compromise for some innovative looks to your logo.
OnlineLogoMaker:
It’s not hard to guess what this online app does. It offers you a wide range of text styles, symbols, and shapes, as well as the ability to upload your own images to play around with. With the click of a button, you can turn your logo into a printable business card. There are also many patterns and colors there. The only downside is that most of the graphics and icons stick to the cartoony side, but when you’re working without a network or budget, sometimes you just have to give it a try.
DesignEvo:
DesignEvo has a very wide variety of templates and patterns to make all sorts of free logos. The plus membership is, of course, much more powerful, but DesignEvo seems to understand the struggles of a small business owner or blogger. It has great logo template options for just about any industry.
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