Building a strong brand requires more than one person, one team, or even one customer base. Building a brand entails growing a solid following that becomes ardent fans of your business.
Who doesn’t love feeling cool? Whether you carry a tote bag from a neighborhood charity or are clad in a promotional t-shirt from your favorite cosmetic company, it is excellent if they have swag.
There are lots of brand-building strategies, but let’s start with helping you get the most out of your resources with our best tips in this article.
Effective Brand-Building Tips
Are you a small business owner trying to grow your brand? Why not join in the fun by designing well-branded items that your customers will want to carry about with them!
Ensure that your logo is well-designed for great-looking pens, t-shirts, bags, and other items. These low-cost promotional items will bring in new customers while garnering a lot of positive feedback.
1. Design an outstanding logo
When your customer wears a sweatshirt with your logo and brand name on it, you want to ensure that it catches the attention of people that see them. A great-looking, unique logo is the first essential branding element you will require when branding promotional items. Use bold colors that create a contrast in different combinations to ensure you make an appealing statement to every passerby.
Stylish text that is easy to read ensures that passersby read the brand name and slogan. Make your items appealing so that those that see them will remember them long after that and foster an interest in your brand.
Don’t have any design experience? A professional designer will help you to come up with an appealing logo design that will stand out on every item you choose.
2. Bring all your customers together.
Referrals are highly valued by more than 90% of shoppers. Recommendations are the most effective of all marketing methods.
When someone is wearing a sweatshirt or carrying a water bottle with your logo on it, it means that they are endorsing your brand.
Selling these items at a low price or giving them out for free is a terrific method of ensuring that many people get their hands on them. Encourage customers to grab low-cost products such as stickers and pens on their way out of the store.
Social media is an effective word-of-mouth marketing tool. Encourage customers to follow you on your social media handles for specials, news, and freebies. Request them to tag you in their posts to spread the word beyond your network.
3. Use your branding elements on essential products.
While designing your logo, keep in mind that you will have to use it on various items and platforms. It should be versatile and able to communicate even where the brand name is not included.
The ink splat logo for Inkable Label Co. is perfectly positioned as it makes use of what we call a “descriptive” logo. This kind of logo utilizes visual imagery or textual elements to clearly convey what specific kind of service it is they are marketing. This improves brand performance as those who see the logo are given easy cues for quick association.
Once the logo is out, decide on the items you want to bear this, as these are strategic sales collateral. You can exhibit your logo on water bottles, sweatshirts, pens, and bags. This is a terrific combination of high-value and low-cost goods that people use frequently.
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