NFC, also known as “near field communications,” is swiftly growing in importance in company marketing techniques. Learn to know about how to utilize NFC in your business.
While Apple’s iPhones previously has a feature-restricted version of NFC, Android handsets have had access to it for many years. However, both systems make use of wireless technologies for automation to some extent, contactless payments, and headphone pairing.
If you want to get excel in NFC app development, then let’s read this blog further.
What is near field communication, or NFC?
Short-range, two-way communication between electronic devices is made possible by a sort of standards-based technology called NFC. Still unsure? You have already seen NFC technology if you have ever seen or used the contactless credit card scanners that certain shops and restaurants accept as a form of payment.
NFC technology isn’t limited to device-to-device communication, however. Since then, it has extended to incorporate the usage of tags, allowing for even more extensive use of NFC in commerce. Businesses are finding more and more ways to employ NFC in their marketing as technology becomes more widespread. Here are seven clever applications for NFC in your business.
9 NFC business use cases for future business growth!
1. Contactless Transactions
Numerous firms adopted this as the main purpose of employing NFC in commerce from the outset. Real-time payment transactions are simple with contactless payments, which improve the UX by expediting the checkout process. B2B is also covered under this concept. Among other NFC suggestions, a company might integrate the technology into printed invoices, enabling clients to pay swiftly using mobile devices.
2. Advertising materials
NFC marketing is easy for companies who run brick and mortar stores. You may print NFC tags that can be read by a consumer’s smartphone in promotional materials like posters, newsletters and other printed items. Whatever you decide to write on the tag may be read by a phone or tablet, which will benefit your consumers. A 25% off coupon, extra points for loyalty programmes, or even the option to buy event tickets are examples of possible embeddings.
3. Product details
Giving in-store customer’s quick access to information about products and services is one of the most popular NFC applications that has gained popularity in the previous two years. Similar to promotional incentives, NFC technology may be integrated into product displays so that customers who access them get comprehensive product information, a recipe, a craft concept, or other pertinent material.
4. Track workers
Another NFC business concept that improves the in-store experience for customers is shown here. NFC may be used to keep an eye on staff to see who is ready to help a client, who is taking a break, who has arrived for work, and where they are in their responsibilities. A manager is immediately provided with all the information necessary to help keep their shop operating properly when they can access such crucial data by just passing their phone over an NFC tag.
5. Check-In on social media
NFC tags may be put at shop entrances so that customers can use them to check their social media accounts, such as Facebook and Twitter, as they enter. This gives the company precious exposure, and the engagement may increase brand loyalty among customers. A company could even provide a discount for the same visit if a customer purchases online.
6. Convergence of minds
By adding NFC technology into the conference, business meetings may go more smoothly and conserve resources like paper and ink. Information transfer circumstances are best served by short-range technologies. For instance, sharing files and other papers with coworkers just requires a wave of the phone or tablet. In this manner, there is no waste of resources and everyone has a copy of the topic under discussion.
7. No-cost WiFi
Discuss ways to improve the customer’s experience. NFC tags may be set up to provide your customers access to free in-store Wi-Fi. Customers may access the internet at your business without a password by just waving their mobile device over the carefully positioned tags.
8. Create a website.
On sometimes, you may want to direct someone to a certain website. This could be a bit difficult, particularly if the URL is not clear. Rather of having them fill out a long, random URL, you may write the URL on an NFC tag. It opens the user’s mobile browser and directs them to the chosen website when clicked.
9. Switch on automatic driving mode
Owners of iPhones are aware that when they connect their devices to their in-car entertainment systems and start their vehicles, their phones immediately enter Driving Mode. By doing so, notifications are disabled and your trip plans are as effective as feasible. Some Android devices can, but the majority can’t.
If you like, you may automate this process by writing the tasks on an NFC tag. You may start your navigation app, turn on or off data, and activate Do Not Disturb while the phone is in the vehicle.
To sum up
The NFC technology has quietly taken off, and the number of phones that support it is growing. Despite the fact that NFC is still a relatively new technology, its application is expanding quickly. The most advantageous aspect of employing MFC in business is its adaptability, as is shown from the list. It already has innumerable uses, and the number continues expanding. Do you currently include NFC into your corporate marketing efforts? How, if so?