Personal touches are one of the most common types of marketing strategies you’ll see, and they could easily be your entire business plan. With so many different personal touch options available, it can be difficult to know where to begin. Are there too many options, or is this something that is best left until the last minute? The good news is that there are a variety of ways to add personalization to your business office design already. Here are five specific tips for creating a space that looks great and makes a significant impact on the people who come through it.
1. Plan Your Office Before You Get There
If you’re going to your office space with a personal touch, you’ll need to plan ahead. The best way to start is to list down the specific things you’re looking for in your office space. Are there things you’d particularly like to include? If so, consider writing a brief introduction to the idea before you start laying out the walls, furniture, and other visual elements. This way, you won’t forget about the ideas as soon as they come up. Once you’ve got a few ideas flowing through your head, it’s time to start brainstorming.
2. Make It Look Like Home
Some companies feel that their home office space is so nice and cozy that they don’t even have to have it painted. While this can be a good workaround for empty warehouse space, it isn’t the best solution when it comes to attracting the right customers. Make your space look like it’s coming home from vacation. Put up wall posters and pictures of your favorite places in your office. Not only will it make you look appealing, but it’ll also make your customers feel welcome and at home as well. Whether you choose an old wall poster or a new painting, make it pop with colors and themes that reflect the feel of your space. You can get even look into incorporating gifts from women-owned businesses that celebrate your accomplishments to place around the office as well.
3. Add Text, Images, And Other Trademarks
Touches that add directly to the presence of the products or services being sold can spark interest and sales. For example, a logo could be printed on the wall next to the merchandise you’re displaying. If you’re selling subscription boxes at the ready-to-open, a personalized “Get Your Sixteenth right” box will keep customers coming back for more. If you’re selling online, a friendly customized note may desire an additional purchase. Trademarks can be a great way to grab potential customers’ attention and give your business a more distinguishable look.
4. Have an Employee Bike
LinkedIn’s employees’ bike is an excellent option for businesses that have hours of leasing space. You can set up an hourly rate that varies per task and includes unlimited rental options. This is a great option for companies that have employees who might not otherwise have the time for the extra work. You can also rent the bike out to other employees through the Employeeubike program. The good news is that it’s only a matter of time before other companies begin using the rental service as a primary source of hiring.
5. Don’t Forget The Lettering
If you’re going with a standard wedding ceremony font, or you’re going with something else that includes specific words or phrases, it’s a sure bet that customers will notice and associate your company with those words. It’s also a good idea to include an engaging dog collar or worn-out vest in your office. This can take the edge off any potential flattermates or those who might mistake your space for a puppy mill.
Personal touches are easy to find these days. There are tons of different types you can go with, and it can be hard to choose just right. If you’re looking for a touch of personality in your office, there are a variety of options. These are all things you can do today to make your office look different, more personal, and more enticing.
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